Additional information
Campers Outdoor Apparel
This is a full identity package created for a Canadian outdoor apparel company. The branding focuses on the great outdoors, apparel and a new creative approach regarding the way we think that should look. Key touch points are elements of the outdoors accented by a playful use of censored graphic effects. Finally, the use of natural tones sharply accented with bright and vibrant streaks of colour add a contemporary and perhaps unexpected element.
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